1 | Product Strategy

Service Description

Ensure your products and services solves a critical problem, serve a clear customer segment and have compelling commercial and technical advantages versus competitors. Our Approach: Step 0: Introductory meeting (zero-cost, zero-commitment) to discuss your needs, our services and potential fit. Step 1: Market segmentation for initial targeting of residential, commercial & industrial, utility and/or public, non-profit, private sectors. Step 2: Competitive landscaping to assess direct competitors as well as current and future substitute products / services. Step 3: Strategic product positioning based on the target market segment and the current and future competitive landscape.

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