1 | Product Strategy
Segments | Competition | Positioning
- 30 min30 minutes
- Intro MeetingIntro Meeting
- Video / Phone / In Person
Ensure your products and services solves a critical problem, serve a clear customer segment and have compelling commercial and technical advantages versus competitors. Our Approach: Step 0: Introductory meeting (zero-cost, zero-commitment) to discuss your needs, our services and potential fit. Step 1: Market segmentation for initial targeting of residential, commercial & industrial, utility and/or public, non-profit, private sectors. Step 2: Competitive landscaping to assess direct competitors as well as current and future substitute products / services. Step 3: Strategic product positioning based on the target market segment and the current and future competitive landscape.